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  • Kulturkraft

    The premier international cultural conference in Scandinavia

    Kulturkraft is an annual conference where international profiles and Nordic capacities offer their view on the potentials of the cultural sector. The aim is to strengthen the international outlook and interdisciplinary insights into new methods and cases, to make the Nordic cultural sector and experience industry more robust and collaborative.

    Behind the conference is the Confederation of Danish Industry, network- and consulting organisation BARC Scandinavia and online cultural media Kulturmonitor.

    The three partners behind Kulturkraft are of the opinion, that it is high time to add new impulses and reflections to an area which is often at the back of the line, when politicians and the business community talk about paving the road for progress and innovation – despite the fact that many reports show, that the potential for culture and the experience industry is enormous.

    At Kulturkraft, we look at the broad perspective and general trends and tendencies, as well as zoom in on proven cases which offer inspiration and insight – across the cultural industry.



    Friday October 6th 2023


    Industriens Hus
    H. C. Andersens Blvd. 18
    1553 København V


  • HALL 1

      1. Arrival & breakfast

      1. Welcome

      1. Cornelius Holtorf, Unesco Chair on Heritage Futures: ’Culture as transformation – how culture and heritage can address the future’

        Heritage futures are about the roles of heritage in managing the relations between present and future societies, e. g. through anticipation, planning, and prefiguration. Whereas conventionally cultural heritage in this context is managed in the framework of conservation, in this talk Dr. Holtorf is proposing an alternative framework for managing culture, based on appreciating the significance of change and transformation.

        Drawing on brief examples from the visual arts, current digitalization, nuclear waste repositories and the UNESCO World Heritage List Dr. Holtorf will illustrate how culture manifests and inspires people’s changing ways of making sense of the world. He argues that adopting foresight and enhancing futures literacy among staff can assist the cultural sector in coming to terms more successfully with cultural diversity in time, embracing inevitable change and facilitating transformation.

      1. Break & networking

  • HALL 1

      1. Stina Gustafsson, Curator and Art Strategist: ’How the metaverse & web3 might change the cultural ecosystem’

        Host: Sofie Hvidtved
        Futurist and Senior Advisor
        Copenhagen Institute for Future Studies

        With the metaverse and web3 becoming more mainstream, what does this actually mean for the cultural industry? We are still in the very early stages but it might fundamentally change many aspects of the ecosystem as well as the way we experience, create, collaborate and engage audiences in the future.

        Key take-aways:

        • What are the most important things to be aware of as a cultural institution?
        • What will the metaverse and web3 mean for you?
        • What are the short vs. long term perspectives?
        • And last but not least: Learn how your organisation can dip the toes today!
      1. Break & networking

      1. Alex Bayley, Chief Marketing Officer, National Theatre: ’Can theatre compete with Netflix?’

        Host: Trine Nielsen
        Board Member
        Danish Film Institute, Copenhagen Phil a.o.

        In this session, we look at the case study of the ’National Theatre at Home’ streaming service:

        • What has been the process behind launching the service?
        • How has the theatre used data from previous free offerings to inform the creation of a paid service?
        • How does the service help reach new audiences – and what is the business model?
        • How is “putting artists at the core” instrumental cultural institutions’ ability to compete with international giants?
        • And what other learnings from ’National Theatre at Home’ can help cultural institutions of any shape and size develop their digital business?
      1. Lunch & networking

      1. Erin Koppel, Chief Strategy Officer, Tessitura Network: ’Data, decide, do!’

        Host: Christina Østerby
        C the Culture

        Data enables deeper engagement with audiences. It is also commonly an untapped corporate asset in the culture sector. Do you know where to begin? Do you feel your business leverages data through a fully integrated approach?

        No matter where you are now, understanding how to progress skills and confidence in data leads to improved business results. Cultural organizations can use data to inform and drive basic and sophisticated decisions. This practical discussion outlines a scalable framework to bring data center stage and explore new possibilities in your organization.

      1. Break & networking

  • Hall 2

      1. Christina Back, Managing Director, Cave Things: ’Stranger than merchandise – product development with cultural integrity’

        Host: Kristian Rise
        Head of Development
        Designmuseum Danmark

        In this session, we look behind the scenes of rock icon Nick Caves playful webshop CaveThings:

        • What can the music industry teach us about thinking beyond the set-list and try out new formats for product development?
        • Has COVID exposed new artistic playgrounds and new networks that are more about community than business?
        • What is the artistic and commercial path laid out by ceramic mugs, angel-appendages, pocket-combs, pornographic tapestry and original notes by the artist himself?
        • And what role does the ex-punker Cave play as head of design?

        We’ll talk about the project, the process and the products in Caves webshop – and about why a Danish exhibition manager plays a central role in the platform which Cave himself calls “overpriced” and “life-affirming and enormously fun to do”.

      1. Break & networking

      1. Michaela Greene: Partnerships and Impact Director, Roundhouse: ’Driving societal and cultural change through value-based partnerships and philanthropy’

        Host: Allan Klie
        Founder and CEO
        Fonden Aspiranterne

        Hear how the Roundhouse has built up and embedded a culture of partnerships and philanthropy in its organisation that not only delivers much needed income to support its charitable aims but helps to drive forward its objectives particularly around its creative programme with young people.

        Key take-aways:

        • How to get your organisation ready for value-led partnerships, from your business plan to your senior leadership
        • Hear practical case studies that demonstrate the added value partnerships can bring to your organisation.
        • Fundraising isn’t a ’dirty-word’ and can help you meet your charitable objectives.
      1. Lunch & networking

      1. Olga Tykhonova, Head of Strategic Development, Museum Booster: ’Technologies of emotion and imagination’

        Host: Merete Sanderhoff
        Curator and Senior Advisor Statens Museum for Kunst

        Technology allows to amplify the message and widen the outreach, it can be instrumental in terms of resources and costs optimization, AI can offer you a vision and a scenario – the opportunities and expectations for boosted capacities are mesmerising.

        But technology is not a magic wand in itself. As a sector we need to acknowledge there is more innovation in technologies available to cultural institutions than in the processes they are applied to. How can institutions develop relevance and harness the potential of digital technologies, particularly to the extent where it can be seen on the balance sheet? How can we and should we shift our focus from technologies of ‘information and data’, to those of world-building, emotion and imagination?

      1. Break & networking

  • HALL 1

      1. Final Sessions: 'What the future holds for the cultural sector'

        Bugge Holm Hansen, Futurist, Copenhagen Institute for Future Studies: ’The hour of fate for voluntary work in the cultural sector’

        Voluntary work in under pressure. New patterns of life is challenging the will to volunteer, and COVID has only accellerated this trend. Recently, the Danish cultural minister has initiated several investegations in to, what kills the spark amongst the volunteers. Copenhagen Institute for Future Studies offers the participants at Kulturkraft a glimpse of, what cuture looks like for voluntariness, including perspectives on why the great lack of volunteers that the cultural scene has seen this summer, might only be the tip of the ice-berg. Because it has to make sense for the individual volunteer - and many institutions struggle to live up to that requirement. How do you initiate actions that can create a foundation for meaning for the volunteers – now and in the future?

        Ditte Graa Wulff, Partner & Head of Bespoke Manyone: ’The signals that will shape the future of the cultural industry’

        The next decade will happen in only 5 years. What kind of response does that require from the cultural industry? In this closing talk, Ditte Graa Wulff will take us on a fast tour of the change signals from our industry that we can observe already today, if we start to look for them. Ditte will give her insights into not only what the future will bring, but more importantly how we can learn to tune into the future of the cultural industry and become active creators of it.

        Henrik Taudorf Lorensen, CEO, TAKT: ’Potentials in the shift towards sustainable transformation’

        In order to run a sustainable cultural business now and in the future, you need to pay attention to several buttom lines. Increasing demands from the surrounding world in terms of attention towards the environment, requirements of social responsibility and an awareness of your own role in a sustainable cultural ecosystem goes hand in hand with the demand for running a financially viable instittuion. At the same time, the digital market makes it possible to launch products and experiences directly into a global market. How can the cultural sector navigate this reality?

      1. Drinks & networking